'Sint Canneke' is a yearly event in Belgium and the equivalent to the Cannes Croisette in Antwerp, where Belgian jury members of Cannes share their experience, insights and trends with those who stayed behind. An event where everyone in the Belgian advertising industry is present to celebrate the successes of that festival season.

As a main sponsor of this event, MINI wanted to reach the creative class and challenged us on an activation. As interns, we saw an opportunity, because we also wanted to reach the creative class. And so, the MINI Job Interview shuttle was born. Win-win.