For Quick Belgium: Giant NFT
Concept creation - Content creation - Craft
Happiness Brussels - 2022
Challenge & idea
50 years of Quick, Belgium's most famous fastfood restaurant. 50 years of Giant, Belgian's favourite burger. And 50 years of people trying to discover the secret recipe of its iconic Giant sauce. So, how could Quick celebrate these 50 years with its biggest fans? By surprising the entire Quick community. By making the recipe of the iconic secret Giant sauce available for purchase, as an NFT.
Execution
First, we took the CEO of Quick to a sound studio to record the authentic real recipe of the Giant sauce, only known by few.
Then, the soundwave of this recording was digitally transformed into a digital work of art.
Which was then transformed into an NFT and put up for auction to the highest bidder on foundation.app, an invite only NFT marketplace.
To tease the Quick community, a transaction
Hash-ID spoiler was launched.
Within a few hours, Giant fans decrypted it and ‐ as planned ‐ started sharing it.
Results
7 ETH or €27.755 donated in full
to Digital for Youth to the benefit
of digital inclusion amongst teens.
708.729 unique people reached
1.662.768 impressions
52.401 website views on auction day
23.577 unique visitors on auction day
The highest peak in website visits for the entire year,
with 10x higher traffic
#1 trending auction on Foundation.app
1 website crash due to high traffic
Press coverage all over Belgium
The Giant forever ingrained into the Ethereum blockchain.
