To celebrate its 50th anniversary of Belgium’s favorite burger, the Giant, with Belgium’s most loved sauce: the Giant sauce, Quick made the Giant sauce separately available in limited edition. But here’s the twist: the number of Giant sauce cups that will be for sale, was depending on data.

An algorithm was developed that tracked all Giant love expressions on social media, in-app and in restaurants. For one month. In all transparency and in real-time. Every Giant purchase in Belgium, like, share and comment popped up live on the Giant Love meter.