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For Lampiris: Protected Animals 
Concept creation - Content creation - Copywriting
mortierbrigade - 2017

Briefing

Lamparis, the energy company, wanted to support nature. So, in partnership with Natuurpunt, they pledged to protect 15m2 of nature for every new customer.

Fase 1

In the first step, we sent a cameraman into the wild. For four weeks, he hid to capture live footage of wild animals in Lamparis and Natuurpunt-protected nature reserves. Whenever he spotted an animal, we went live on Facebook. This unique approach aimed to show customers the real impact of their support as Lamparis customers. In a fun way, the energy company expressed their dedication to nature and the reasons behind their protection efforts.

Fase 2

In the next phase, we created videos using images from the protected nature, and shared them on social media. In these videos, we added a humorous touch by giving voices to the animals, who made funny or absurd comments. Among other things, the animals expressed gratitude to Lamparis' new customers because, thanks to them, their part of nature is now safeguarded.

Lampiris - 15m2 natuur
00:00 / 00:00
Lampiris - 15m2 natuur
00:00 / 00:00

Press

https://pub.be/nl/mortierbrigade-beschermt-de-natuur-met-lampiris%E2%80%A8/

https://www.mm.be/campaign-detail-fr-2350-mortierbrigade-lampiris-lampiris-protege-la-nature-en-live

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