Challenge & idea

July 21 holds special significance for Quick, almost as much as the Giant does for Belgians. Being a Belgian brand, it's natural for Quick to make its presence felt on this day filled with Belgian pride. That's why we introduced an interactive game called Quick Explorer, which you can play through the MyQuick app and website

The Game

The Quick Explorer game takes you on a virtual journey across Belgium using Google Streetview. You're dropped at various iconic or lesser-known locations, and players have five chances to guess where they are by exploring the area through Google Streetview. Clues, like street names, iconic buildings, and signposts, help players identify the location. With over 250 spots, the game is filled with Quick Facts about both well-known and hidden gems, bringing the best of Belgium into one platform.
 

The top players, accumulating enough points, earned a free Bel Box — a delightful package featuring tasty Belgian treats such as a Formidable, fries, Cheesy Postel, and a bottle of SPA Reine. On the Belgian holiday, nearly 1,000 boxes were claimed by the winners.