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For De Druglijn: Insta-alcoholtest
Concept Creation - Content Creation

Happiness Brussels - 2024

Challenge & idea

Data has shown that 'seeing others drink encourages drinking.' Many people aren't aware of how often they share images of alcohol on their social media. That’s why we launched the Insta-Alcohol Test, a tool designed to connect with your Instagram. It analyzes your feed to measure exactly how many of your photos contain alcohol, revealing just how 'drunk' your feed really is.

Press

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